TikTok data benchmark
Italy Beauty & Personal Care + Home & Living TikTok creator benchmarks
Among 41 eligible public TikTok creator profiles in Italy tagged Beauty & Personal Care + Home & Living, the median profile has 2,664 followers, 4.56% engagement, and 8,683 average views.
n=41 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,430 | 2,664 | 11,300 |
| Engagement rate | 2.53% | 4.56% | 13.05% |
| Average views | 2,268 | 8,683 | 45,757 |
Other categories in Italy
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 8.9K | 3.01% | 16.5K |
| Culture & Entertainment + Fashion & Style | 83 | 12K | 3.28% | 26.2K |
| Beauty & Personal Care + Shopping | 81 | 5.9K | 2.68% | 10.9K |
| Beauty & Personal Care | 73 | 4.7K | 3.47% | 9.9K |
| Fashion & Style + Shopping | 70 | 11.1K | 3.28% | 25.6K |
| Fashion & Style | 69 | 9.3K | 4.26% | 16.4K |
| Culture & Entertainment + Travel & Tourism | 65 | 9.7K | 6.11% | 37.9K |
| Culture & Entertainment | 63 | 13.5K | 7.44% | 55K |
Beauty & Personal Care + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,033 | 4.8K | 1.31% | 2K |
| United Kingdom | 411 | 3.4K | 2.83% | 5.5K |
| Philippines | 379 | 2.3K | 1.19% | 3.1K |
| South Korea | 262 | 4.4K | 4.16% | 4.7K |
| Malaysia | 234 | 4.5K | 0.92% | 4.7K |
| Nigeria | 234 | 1.7K | 3.74% | 1.4K |
| Indonesia | 229 | 2.9K | 2.11% | 10.6K |
| Brazil | 127 | 3.6K | 2.59% | 4.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.