TikTok data benchmark
South Korea Beauty TikTok creator benchmarks
Among 189 eligible public TikTok creator profiles in South Korea tagged Beauty, the median profile has 5,643 followers, 1.86% engagement, and 4,276 average views.
n=189 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,691 | 5,643 | 14,900 |
| Engagement rate | 0.37% | 1.86% | 8.89% |
| Average views | 748 | 4,276 | 60,967 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty & Personal Care + Health & Wellness | 173 | 6.5K | 0.61% | 4.7K |
Beauty in other countries
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.