TikTok data benchmark
South Korea Home & Living + Misc. TikTok creator benchmarks
Among 45 eligible public TikTok creator profiles in South Korea tagged Home & Living + Misc., the median profile has 2,490 followers, 5.08% engagement, and 2,188 average views.
n=45 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,283 | 2,490 | 11,600 |
| Engagement rate | 0.86% | 5.08% | 12.45% |
| Average views | 611 | 2,188 | 42,315 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Home & Living + Misc. in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,185 | 7.5K | 0.97% | 2.1K |
| Pakistan | 179 | 1.4K | 6.42% | 478 |
| Brazil | 145 | 4.6K | 2.50% | 4.4K |
| Malaysia | 107 | 3.4K | 1.47% | 1.8K |
| Indonesia | 104 | 3.6K | 1.28% | 2.2K |
| Philippines | 84 | 1.6K | 1.16% | 737 |
| Bangladesh | 66 | 1.4K | 2.80% | 331 |
| Nigeria | 55 | 1.5K | 2.38% | 357 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.