TikTok data benchmark
Nigeria Home & Living + Misc. TikTok creator benchmarks
Among 55 eligible public TikTok creator profiles in Nigeria tagged Home & Living + Misc., the median profile has 1,475 followers, 2.38% engagement, and 357 average views.
n=55 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,374 | 1,475 | 5,685 |
| Engagement rate | 1.17% | 2.38% | 4.28% |
| Average views | 207 | 357 | 3,543 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 586 | 1.8K | 3.43% | 784 |
| Beauty & Personal Care | 464 | 2.4K | 2.39% | 3.2K |
| Beauty & Personal Care + Shopping | 297 | 1.3K | 2.37% | 844 |
| Beauty & Personal Care + Home & Living | 234 | 1.7K | 3.74% | 1.4K |
| Fashion & Style + Home & Living | 176 | 1.6K | 3.44% | 650 |
| Beauty & Personal Care + Fashion & Style + Home & Living | 155 | 1.7K | 3.00% | 578 |
| Home & Living | 117 | 1.4K | 2.50% | 600 |
| Beauty & Personal Care + Health & Wellness | 116 | 3.5K | 1.83% | 5.1K |
Home & Living + Misc. in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,185 | 7.5K | 0.97% | 2.1K |
| Pakistan | 179 | 1.4K | 6.42% | 478 |
| Brazil | 145 | 4.6K | 2.50% | 4.4K |
| Malaysia | 107 | 3.4K | 1.47% | 1.8K |
| Indonesia | 104 | 3.6K | 1.28% | 2.2K |
| Philippines | 84 | 1.6K | 1.16% | 737 |
| Bangladesh | 66 | 1.4K | 2.80% | 331 |
| Egypt | 50 | 5.3K | 3.51% | 16.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.