TikTok data benchmark
Philippines Home & Living + Misc. TikTok creator benchmarks
Among 84 eligible public TikTok creator profiles in the Philippines tagged Home & Living + Misc., the median profile has 1,618 followers, 1.16% engagement, and 737 average views.
n=84 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,172 | 1,618 | 4,071 |
| Engagement rate | 0.52% | 1.16% | 3.07% |
| Average views | 246 | 737 | 8,034 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Home & Living + Misc. in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,185 | 7.5K | 0.97% | 2.1K |
| Pakistan | 179 | 1.4K | 6.42% | 478 |
| Brazil | 145 | 4.6K | 2.50% | 4.4K |
| Malaysia | 107 | 3.4K | 1.47% | 1.8K |
| Indonesia | 104 | 3.6K | 1.28% | 2.2K |
| Bangladesh | 66 | 1.4K | 2.80% | 331 |
| Nigeria | 55 | 1.5K | 2.38% | 357 |
| Egypt | 50 | 5.3K | 3.51% | 16.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.