TikTok data benchmark
TikTok creator benchmarks: Malaysia culture & entertainment + relationships & family
Among 43 eligible public TikTok creator profiles in Malaysia tagged Culture & Entertainment + Relationships & Family, the median profile has 23,500 followers and 2.51% engagement. Average views are not available for this group.
n=43 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,864 | 23,500 | 94,050 |
| Engagement rate | 0.72% | 2.51% | 19.29% |
| Average views | Not available | Not available | Not available |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 269 | 12.6K | 0.28% | 3.7K |
| Beauty & Personal Care + Fashion & Style | 255 | 15.3K | 0.84% | 10.5K |
| Home & Living | 166 | 10.6K | 0.64% | Not available |
| Food & Drink | 130 | 20.9K | 1.59% | 54.1K |
| Beauty & Personal Care + Home & Living | 116 | 11.5K | 0.43% | 3.1K |
| Culture & Entertainment | 89 | 13.3K | 1.16% | Not available |
| Fashion & Style + Shopping | 81 | 12.2K | 0.72% | 16.2K |
| Beauty & Personal Care + Shopping | 78 | 9.7K | 0.27% | 1.9K |
Culture & entertainment + relationships & family in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 5,823 | 16.8K | 0.39% | 4.7K |
| Mexico | 216 | 19.1K | 0.53% | 5.3K |
| Japan | 149 | 60.6K | 12.64% | 315.8K |
| Philippines | 129 | 9.7K | 2.98% | Not available |
| United Kingdom | 126 | 21K | 1.96% | 36.6K |
| Thailand | 116 | 28.6K | 18.08% | Not available |
| Spain | 99 | 36.8K | 1.10% | Not available |
| South Korea | 92 | 31K | 2.34% | 82K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.