TikTok data benchmark
Malaysia Culture & Entertainment + Relationships & Family TikTok creator benchmarks
Among 74 eligible public TikTok creator profiles in Malaysia tagged Culture & Entertainment + Relationships & Family, the median profile has 5,036 followers, 1.57% engagement, and 6,399 average views.
n=74 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,283 | 5,036 | 22,500 |
| Engagement rate | 0.85% | 1.57% | 4.91% |
| Average views | 471 | 6,399 | 68,694 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Culture & Entertainment + Relationships & Family in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 5,839 | 11.2K | 0.65% | 3.8K |
| Philippines | 228 | 5.1K | 1.57% | 11.1K |
| Mexico | 219 | 12.6K | 0.89% | 8.9K |
| Japan | 155 | 32.4K | 9.28% | 248.4K |
| United Kingdom | 117 | 12K | 7.52% | 75.5K |
| Brazil | 109 | 9.3K | 2.22% | 2.8K |
| Indonesia | 106 | 13.9K | 2.93% | 62K |
| Thailand | 105 | 24.5K | 10.21% | 124K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.