TikTok data benchmark
Malaysia Travel & Tourism TikTok creator benchmarks
Among 32 eligible public TikTok creator profiles in Malaysia tagged Travel & Tourism, the median profile has 7,223 followers, 1.45% engagement, and 7,843 average views.
n=32 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,360 | 7,223 | 13,350 |
| Engagement rate | 0.62% | 1.45% | 7.76% |
| Average views | 1,158 | 7,843 | 68,225 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 165 | 8.1K | 1.06% | 5.3K |
| Philippines | 65 | 7.6K | 3.70% | 33K |
| Thailand | 55 | 11.5K | 4.36% | 70.8K |
| Indonesia | 40 | 7.8K | 4.50% | 44K |
| Australia | 36 | 12.8K | 4.88% | 69.2K |
| United Kingdom | 34 | 10.5K | 5.99% | 42.8K |
| Japan | 30 | 6.7K | 11.63% | 34.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.