TikTok data benchmark
Japan Travel & Tourism TikTok creator benchmarks
Among 30 eligible public TikTok creator profiles in Japan tagged Travel & Tourism, the median profile has 6,657 followers, 11.63% engagement, and 34,654 average views.
n=30 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,390 | 6,657 | 15,550 |
| Engagement rate | 1.39% | 11.63% | 35.52% |
| Average views | 12,623 | 34,654 | 94,078 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 880 | 14.6K | 6.96% | 36.8K |
| Beauty & Personal Care + Fashion & Style | 780 | 14.9K | 4.21% | 31.5K |
| Culture & Entertainment | 431 | 13.1K | 8.94% | 63.5K |
| Fashion & Style + Shopping | 429 | 8.5K | 5.23% | 62.3K |
| Culture & Entertainment + Idols & Fandom | 396 | 11.1K | 8.92% | 33.3K |
| Food & Drink | 275 | 11K | 6.37% | 70.5K |
| Culture & Entertainment + Travel & Tourism | 262 | 9.2K | 5.85% | 34.6K |
| Culture & Entertainment + Sports & Outdoors | 260 | 6.7K | 8.43% | 48.5K |
Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 165 | 8.1K | 1.06% | 5.3K |
| Philippines | 65 | 7.6K | 3.70% | 33K |
| Thailand | 55 | 11.5K | 4.36% | 70.8K |
| Indonesia | 40 | 7.8K | 4.50% | 44K |
| Australia | 36 | 12.8K | 4.88% | 69.2K |
| United Kingdom | 34 | 10.5K | 5.99% | 42.8K |
| Malaysia | 32 | 7.2K | 1.45% | 7.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.