TikTok data benchmark
South Africa Fashion & Style TikTok creator benchmarks
Among 53 eligible public TikTok creator profiles in South Africa tagged Fashion & Style, the median profile has 3,525 followers, 6.26% engagement, and 6,910 average views.
n=53 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,443 | 3,525 | 11,900 |
| Engagement rate | 3.70% | 6.26% | 13.40% |
| Average views | 1,304 | 6,910 | 46,723 |
Other categories in South Africa
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 177 | 4.7K | 4.41% | 4.9K |
| Beauty & Personal Care | 144 | 3.1K | 3.50% | 3.2K |
| Beauty & Personal Care + Home & Living | 101 | 4.1K | 3.76% | 3.3K |
| Fashion & Style + Home & Living | 93 | 3.3K | 3.43% | 1.2K |
| Beauty & Personal Care + Fashion & Style + Home & Living | 69 | 2.6K | 3.62% | 1.9K |
| Home & Living | 59 | 2.4K | 5.37% | 1.6K |
| Culture & Entertainment + Fashion & Style | 46 | 13.4K | 3.49% | 12.8K |
| Beauty & Personal Care + Health & Wellness | 42 | 7.3K | 1.50% | 12K |
Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,265 | 10.4K | 1.41% | 6.2K |
| United Kingdom | 282 | 6.7K | 5.87% | 13.7K |
| Philippines | 279 | 5K | 1.46% | 6.5K |
| Indonesia | 197 | 6.9K | 2.32% | 10.6K |
| Japan | 187 | 10.5K | 4.98% | 22.2K |
| Spain | 166 | 8.5K | 5.33% | 16.2K |
| France | 146 | 11.9K | 7.44% | 26.8K |
| South Korea | 132 | 6K | 2.58% | 8.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.