TikTok data benchmark
South Africa Beauty & Personal Care + Fashion & Style + Home & Living TikTok creator benchmarks
Among 69 eligible public TikTok creator profiles in South Africa tagged Beauty & Personal Care + Fashion & Style + Home & Living, the median profile has 2,619 followers, 3.62% engagement, and 1,934 average views.
n=69 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,671 | 2,619 | 5,644 |
| Engagement rate | 1.96% | 3.62% | 9.75% |
| Average views | 523 | 1,934 | 15,772 |
Other categories in South Africa
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 177 | 4.7K | 4.41% | 4.9K |
| Beauty & Personal Care | 144 | 3.1K | 3.50% | 3.2K |
| Beauty & Personal Care + Home & Living | 101 | 4.1K | 3.76% | 3.3K |
| Fashion & Style + Home & Living | 93 | 3.3K | 3.43% | 1.2K |
| Home & Living | 59 | 2.4K | 5.37% | 1.6K |
| Fashion & Style | 53 | 3.5K | 6.26% | 6.9K |
| Culture & Entertainment + Fashion & Style | 46 | 13.4K | 3.49% | 12.8K |
| Beauty & Personal Care + Health & Wellness | 42 | 7.3K | 1.50% | 12K |
Beauty & Personal Care + Fashion & Style + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,567 | 4.4K | 1.56% | 1.7K |
| Philippines | 214 | 2.1K | 0.88% | 1.4K |
| Nigeria | 155 | 1.7K | 3.00% | 578 |
| United Kingdom | 152 | 3.5K | 3.17% | 5.4K |
| Malaysia | 112 | 3.6K | 1.21% | 4.3K |
| South Korea | 96 | 4.5K | 3.15% | 3.5K |
| Indonesia | 93 | 2.7K | 1.45% | 4.6K |
| Brazil | 77 | 3.2K | 2.44% | 1.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.