TikTok data benchmark
Australia Food & Drink + Shopping TikTok creator benchmarks
Among 32 eligible public TikTok creator profiles in Australia tagged Food & Drink + Shopping, the median profile has 18,550 followers, 3.25% engagement, and 47,373 average views.
n=32 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,378 | 18,550 | 43,525 |
| Engagement rate | 1.21% | 3.25% | 22.39% |
| Average views | 9,700 | 47,373 | 162,399 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 316 | 5.1K | 2.91% | 11.1K |
| Fashion & Style + Shopping | 227 | 12.4K | 3.33% | 27.7K |
| Beauty & Personal Care | 143 | 4.3K | 2.72% | 12.3K |
| Culture & Entertainment + Fashion & Style | 124 | 17.1K | 3.17% | 42.5K |
| Fashion & Style | 118 | 8.1K | 3.38% | 8.8K |
| Fashion & Style + Home & Living | 116 | 5.7K | 3.10% | 5.5K |
| Culture & Entertainment + Travel & Tourism | 108 | 10.7K | 4.06% | 15.1K |
| Beauty & Personal Care + Home & Living | 96 | 2.5K | 4.86% | 12.4K |
Food & Drink + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,901 | 8.3K | 0.34% | 2.7K |
| Indonesia | 129 | 6.3K | 2.21% | 44.1K |
| Philippines | 69 | 10.1K | 3.59% | 55.8K |
| Malaysia | 62 | 5.9K | 1.58% | 39.8K |
| Mexico | 56 | 7.1K | 1.15% | 8.4K |
| Japan | 53 | 12.2K | 4.71% | 109.9K |
| Thailand | 52 | 11.5K | 5.07% | 72.6K |
| United Kingdom | 45 | 19.1K | 5.82% | 112.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.