TikTok data benchmark
Spain Beauty TikTok creator benchmarks
Among 95 eligible public TikTok creator profiles in Spain tagged Beauty, the median profile has 3,953 followers, 2.79% engagement, and 14,195 average views.
n=95 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,259 | 3,953 | 20,550 |
| Engagement rate | 1.17% | 2.79% | 12.30% |
| Average views | 1,432 | 14,195 | 76,177 |
Other categories in Spain
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 343 | 12K | 2.73% | 16.4K |
| Fashion & Style + Shopping | 286 | 12.9K | 1.79% | 24.2K |
| Beauty & Personal Care + Shopping | 200 | 6.1K | 0.64% | 4.7K |
| Fashion & Style | 166 | 8.5K | 5.33% | 16.2K |
| Culture & Entertainment + Fashion & Style | 159 | 13K | 3.16% | 21K |
| Beauty & Personal Care | 112 | 4.8K | 3.27% | 15K |
| Culture & Entertainment + Sports & Outdoors | 110 | 12.6K | 2.47% | 39.3K |
| Beauty & Personal Care + Health & Wellness | 109 | 10.2K | 0.37% | 8.3K |
Beauty in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Vietnam | 509 | 2.2K | 1.70% | 13K |
| United States | 401 | 5.4K | 1.34% | 3.1K |
| Indonesia | 294 | 8.7K | 0.86% | 14.6K |
| South Korea | 189 | 5.6K | 1.86% | 4.3K |
| Thailand | 172 | 50.4K | 1.04% | 70.6K |
| Brazil | 152 | 1.3K | 2.79% | 3K |
| Mexico | 67 | 5K | 2.32% | 5.5K |
| Malaysia | 62 | 17.1K | 0.23% | 18.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.