TikTok data benchmark
Brazil Beauty TikTok creator benchmarks
Among 152 eligible public TikTok creator profiles in Brazil tagged Beauty, the median profile has 1,306 followers, 2.79% engagement, and 3,002 average views.
n=152 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,158 | 1,306 | 4,426 |
| Engagement rate | 1.49% | 2.79% | 8.85% |
| Average views | 539 | 3,002 | 39,873 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Beauty in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Vietnam | 509 | 2.2K | 1.70% | 13K |
| United States | 401 | 5.4K | 1.34% | 3.1K |
| Indonesia | 294 | 8.7K | 0.86% | 14.6K |
| South Korea | 189 | 5.6K | 1.86% | 4.3K |
| Thailand | 172 | 50.4K | 1.04% | 70.6K |
| Spain | 95 | 4K | 2.79% | 14.2K |
| Mexico | 67 | 5K | 2.32% | 5.5K |
| Malaysia | 62 | 17.1K | 0.23% | 18.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.