TikTok data benchmark
Philippines Beauty TikTok creator benchmarks
Among 60 eligible public TikTok creator profiles in the Philippines tagged Beauty, the median profile has 7,250 followers, 1.62% engagement, and 41,552 average views.
n=60 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,436 | 7,250 | 71,700 |
| Engagement rate | 0.41% | 1.62% | 5.54% |
| Average views | 2,554 | 41,552 | 414,102 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Beauty in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Vietnam | 509 | 2.2K | 1.70% | 13K |
| United States | 401 | 5.4K | 1.34% | 3.1K |
| Indonesia | 294 | 8.7K | 0.86% | 14.6K |
| South Korea | 189 | 5.6K | 1.86% | 4.3K |
| Thailand | 172 | 50.4K | 1.04% | 70.6K |
| Brazil | 152 | 1.3K | 2.79% | 3K |
| Spain | 95 | 4K | 2.79% | 14.2K |
| Mexico | 67 | 5K | 2.32% | 5.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.