TikTok data benchmark
Malaysia Beauty TikTok creator benchmarks
Among 62 eligible public TikTok creator profiles in Malaysia tagged Beauty, the median profile has 17,100 followers, 0.23% engagement, and 18,287 average views.
n=62 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,060 | 17,100 | 65,725 |
| Engagement rate | 0.07% | 0.23% | 0.94% |
| Average views | 1,674 | 18,287 | 116,772 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Beauty in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Vietnam | 509 | 2.2K | 1.70% | 13K |
| United States | 401 | 5.4K | 1.34% | 3.1K |
| Indonesia | 294 | 8.7K | 0.86% | 14.6K |
| South Korea | 189 | 5.6K | 1.86% | 4.3K |
| Thailand | 172 | 50.4K | 1.04% | 70.6K |
| Brazil | 152 | 1.3K | 2.79% | 3K |
| Spain | 95 | 4K | 2.79% | 14.2K |
| Mexico | 67 | 5K | 2.32% | 5.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.