TikTok data benchmark
Japan Beauty & Personal Care + Home & Living TikTok creator benchmarks
Among 43 eligible public TikTok creator profiles in Japan tagged Beauty & Personal Care + Home & Living, the median profile has 12,100 followers, 1.74% engagement, and 42,434 average views.
n=43 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,890 | 12,100 | 30,550 |
| Engagement rate | 0.83% | 1.74% | 5.29% |
| Average views | 2,724 | 42,434 | 165,908 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 880 | 14.6K | 6.96% | 36.8K |
| Beauty & Personal Care + Fashion & Style | 780 | 14.9K | 4.21% | 31.5K |
| Culture & Entertainment | 431 | 13.1K | 8.94% | 63.5K |
| Fashion & Style + Shopping | 429 | 8.5K | 5.23% | 62.3K |
| Culture & Entertainment + Idols & Fandom | 396 | 11.1K | 8.92% | 33.3K |
| Food & Drink | 275 | 11K | 6.37% | 70.5K |
| Culture & Entertainment + Travel & Tourism | 262 | 9.2K | 5.85% | 34.6K |
| Culture & Entertainment + Sports & Outdoors | 260 | 6.7K | 8.43% | 48.5K |
Beauty & Personal Care + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,033 | 4.8K | 1.31% | 2K |
| United Kingdom | 411 | 3.4K | 2.83% | 5.5K |
| Philippines | 379 | 2.3K | 1.19% | 3.1K |
| South Korea | 262 | 4.4K | 4.16% | 4.7K |
| Malaysia | 234 | 4.5K | 0.92% | 4.7K |
| Nigeria | 234 | 1.7K | 3.74% | 1.4K |
| Indonesia | 229 | 2.9K | 2.11% | 10.6K |
| Brazil | 127 | 3.6K | 2.59% | 4.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.