TikTok data benchmark
Germany Home & Living + Lifestyle TikTok creator benchmarks
Among 35 eligible public TikTok creator profiles in Germany tagged Home & Living + Lifestyle, the median profile has 4,593 followers, 4.34% engagement, and 12,758 average views.
n=35 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,253 | 4,593 | 5,463 |
| Engagement rate | 2.10% | 4.34% | 15.37% |
| Average views | 1,039 | 12,758 | 77,028 |
Other categories in Germany
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 314 | 14.7K | 3.55% | 24.8K |
| Fashion & Style + Shopping | 147 | 14.1K | 2.63% | 42.1K |
| Culture & Entertainment + Fashion & Style | 124 | 10.8K | 5.90% | 17.2K |
| Beauty & Personal Care + Shopping | 118 | 9.3K | 3.60% | 40.8K |
| Fashion & Style | 88 | 9.9K | 8.10% | 22.7K |
| Beauty & Personal Care | 84 | 4.5K | 3.14% | 13.3K |
| Lifestyle | 73 | 1.4K | 5.98% | 8.4K |
| Culture & Entertainment + Travel & Tourism | 70 | 13.7K | 4.83% | 50K |
Home & Living + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 527 | 3.9K | 1.49% | 1.8K |
| Brazil | 205 | 1.6K | 3.17% | 1.7K |
| Indonesia | 146 | 3.4K | 1.31% | 953 |
| Vietnam | 87 | 2.5K | 0.93% | 572 |
| Malaysia | 76 | 4K | 1.78% | 3.1K |
| United Kingdom | 75 | 3.6K | 5.07% | 23.7K |
| Nigeria | 42 | 3.6K | 2.65% | 807 |
| Spain | 38 | 3.9K | 1.93% | 3.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.