TikTok data benchmark
Nigeria Home & Living + Lifestyle TikTok creator benchmarks
Among 42 eligible public TikTok creator profiles in Nigeria tagged Home & Living + Lifestyle, the median profile has 3,641 followers, 2.65% engagement, and 807 average views.
n=42 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,258 | 3,641 | 5,542 |
| Engagement rate | 0.92% | 2.65% | 7.12% |
| Average views | 234 | 807 | 8,147 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 586 | 1.8K | 3.43% | 784 |
| Beauty & Personal Care | 464 | 2.4K | 2.39% | 3.2K |
| Beauty & Personal Care + Shopping | 297 | 1.3K | 2.37% | 844 |
| Beauty & Personal Care + Home & Living | 234 | 1.7K | 3.74% | 1.4K |
| Fashion & Style + Home & Living | 176 | 1.6K | 3.44% | 650 |
| Beauty & Personal Care + Fashion & Style + Home & Living | 155 | 1.7K | 3.00% | 578 |
| Home & Living | 117 | 1.4K | 2.50% | 600 |
| Beauty & Personal Care + Health & Wellness | 116 | 3.5K | 1.83% | 5.1K |
Home & Living + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 527 | 3.9K | 1.49% | 1.8K |
| Brazil | 205 | 1.6K | 3.17% | 1.7K |
| Indonesia | 146 | 3.4K | 1.31% | 953 |
| Vietnam | 87 | 2.5K | 0.93% | 572 |
| Malaysia | 76 | 4K | 1.78% | 3.1K |
| United Kingdom | 75 | 3.6K | 5.07% | 23.7K |
| Spain | 38 | 3.9K | 1.93% | 3.6K |
| Germany | 35 | 4.6K | 4.34% | 12.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.