TikTok data benchmark
Vietnam Home & Living + Lifestyle TikTok creator benchmarks
Among 87 eligible public TikTok creator profiles in Vietnam tagged Home & Living + Lifestyle, the median profile has 2,493 followers, 0.93% engagement, and 572 average views.
n=87 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,239 | 2,493 | 4,105 |
| Engagement rate | 0.46% | 0.93% | 2.52% |
| Average views | 234 | 572 | 4,613 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
Home & Living + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 527 | 3.9K | 1.49% | 1.8K |
| Brazil | 205 | 1.6K | 3.17% | 1.7K |
| Indonesia | 146 | 3.4K | 1.31% | 953 |
| Malaysia | 76 | 4K | 1.78% | 3.1K |
| United Kingdom | 75 | 3.6K | 5.07% | 23.7K |
| Nigeria | 42 | 3.6K | 2.65% | 807 |
| Spain | 38 | 3.9K | 1.93% | 3.6K |
| Germany | 35 | 4.6K | 4.34% | 12.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.