TikTok data benchmark
Germany Lifestyle TikTok creator benchmarks
Among 73 eligible public TikTok creator profiles in Germany tagged Lifestyle, the median profile has 1,393 followers, 5.98% engagement, and 8,354 average views.
n=73 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,213 | 1,393 | 5,623 |
| Engagement rate | 2.69% | 5.98% | 16.48% |
| Average views | 1,203 | 8,354 | 54,529 |
Other categories in Germany
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 314 | 14.7K | 3.55% | 24.8K |
| Fashion & Style + Shopping | 147 | 14.1K | 2.63% | 42.1K |
| Culture & Entertainment + Fashion & Style | 124 | 10.8K | 5.90% | 17.2K |
| Beauty & Personal Care + Shopping | 118 | 9.3K | 3.60% | 40.8K |
| Fashion & Style | 88 | 9.9K | 8.10% | 22.7K |
| Beauty & Personal Care | 84 | 4.5K | 3.14% | 13.3K |
| Culture & Entertainment + Travel & Tourism | 70 | 13.7K | 4.83% | 50K |
| Culture & Entertainment | 69 | 6.4K | 5.55% | 22.1K |
Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 950 | 4.2K | 1.93% | 2K |
| Brazil | 584 | 1.2K | 3.71% | 2K |
| Indonesia | 375 | 1.3K | 1.76% | 3.1K |
| Vietnam | 200 | 1.5K | 1.55% | 1.3K |
| Malaysia | 192 | 4.2K | 1.62% | 6.6K |
| United Kingdom | 145 | 1.4K | 6.03% | 13.6K |
| Nigeria | 111 | 1.2K | 2.93% | 576 |
| Thailand | 95 | 4.4K | 1.82% | 12.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.