TikTok data benchmark
United Kingdom Beauty & Personal Care + Culture & Entertainment TikTok creator benchmarks
Among 34 eligible public TikTok creator profiles in the United Kingdom tagged Beauty & Personal Care + Culture & Entertainment, the median profile has 7,909 followers, 4.07% engagement, and 29,187 average views.
n=34 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,417 | 7,909 | 24,100 |
| Engagement rate | 0.90% | 4.07% | 15.95% |
| Average views | 4,106 | 29,187 | 219,456 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Beauty & Personal Care + Culture & Entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,963 | 10.8K | 0.57% | 2K |
| Philippines | 114 | 4.4K | 1.12% | 3.2K |
| Mexico | 96 | 11.6K | 0.96% | 10.7K |
| Japan | 59 | 12.7K | 4.30% | 62.2K |
| Indonesia | 56 | 2.3K | 2.28% | 9.5K |
| Thailand | 56 | 27.5K | 5.32% | 68.8K |
| Brazil | 51 | 6.4K | 1.82% | 2.9K |
| South Korea | 46 | 9K | 1.85% | 33.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.