TikTok data benchmark
TikTok creator benchmarks: Indonesia beauty & personal care + culture & entertainment
Among 30 eligible public TikTok creator profiles in Indonesia tagged Beauty & Personal Care + Culture & Entertainment, the median profile has 52,000 followers and 1.77% engagement. Average views are not available for this group.
n=30 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,975 | 52,000 | 329,550 |
| Engagement rate | 0.43% | 1.77% | 22.57% |
| Average views | Not available | Not available | Not available |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 460 | 16.3K | 0.77% | 5.6K |
| Beauty & Personal Care + Fashion & Style | 406 | 19.9K | 0.91% | 5.4K |
| Beauty (alternate tag) | 279 | 11.7K | 0.49% | 2.8K |
| Fashion & Style + Shopping | 166 | 23.4K | 1.08% | 15.4K |
| Home & Living | 154 | 9.6K | 1.52% | Not available |
| Beauty & Personal Care + Shopping | 141 | 12.7K | 0.49% | 8.6K |
| Food & Drink | 140 | 32K | 5.69% | 69.5K |
| Fashion & Style | 129 | 15.9K | 2.07% | Not available |
Beauty & personal care + culture & entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,897 | 16.2K | 0.31% | 2K |
| Mexico | 87 | 20.3K | 0.40% | 1.7K |
| Philippines | 64 | 28.4K | 0.42% | Not available |
| Thailand | 57 | 36.3K | 5.70% | Not available |
| South Korea | 54 | 16.9K | 1.00% | 4.7K |
| Japan | 50 | 26.2K | 5.37% | Not available |
| France | 40 | 22.4K | 0.72% | Not available |
| Brazil | 37 | 9.8K | 1.78% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.