TikTok data benchmark
South Korea Home & Living + Shopping TikTok creator benchmarks
Among 31 eligible public TikTok creator profiles in South Korea tagged Home & Living + Shopping, the median profile has 6,544 followers, 0.23% engagement, and 6,838 average views.
n=31 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,716 | 6,544 | 13,750 |
| Engagement rate | 0.06% | 0.23% | 6.79% |
| Average views | 484 | 6,838 | 48,780 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Home & Living + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,262 | 7.6K | 0.15% | 1.7K |
| United Kingdom | 66 | 5.4K | 2.12% | 27.3K |
| China | 55 | 7.5K | 0.10% | 1.5K |
| Philippines | 55 | 6.1K | 0.97% | 20.9K |
| Spain | 51 | 7.1K | 0.50% | 4.2K |
| Mexico | 40 | 13K | 0.49% | 20.1K |
| Japan | 33 | 13.5K | 7.67% | 101.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.