TikTok data benchmark
TikTok creator benchmarks: Malaysia culture & entertainment + sports & outdoors
Among 38 eligible public TikTok creator profiles in Malaysia tagged Culture & Entertainment + Sports & Outdoors, the median profile has 15,450 followers and 4.86% engagement. Average views are not available for this group.
n=38 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,102 | 15,450 | 63,250 |
| Engagement rate | 1.07% | 4.86% | 45.16% |
| Average views | Not available | Not available | Not available |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 269 | 12.6K | 0.28% | 3.7K |
| Beauty & Personal Care + Fashion & Style | 255 | 15.3K | 0.84% | 10.5K |
| Home & Living | 166 | 10.6K | 0.64% | Not available |
| Food & Drink | 130 | 20.9K | 1.59% | 54.1K |
| Beauty & Personal Care + Home & Living | 116 | 11.5K | 0.43% | 3.1K |
| Culture & Entertainment | 89 | 13.3K | 1.16% | Not available |
| Fashion & Style + Shopping | 81 | 12.2K | 0.72% | 16.2K |
| Beauty & Personal Care + Shopping | 78 | 9.7K | 0.27% | 1.9K |
Culture & entertainment + sports & outdoors in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,999 | 23.3K | 0.60% | 13.4K |
| Japan | 169 | 22K | 8.53% | Not available |
| United Kingdom | 135 | 32K | 5.15% | 67K |
| Mexico | 123 | 31.5K | 1.76% | 34.4K |
| Spain | 105 | 29.7K | 1.64% | 36.6K |
| Brazil | 97 | 32.6K | 9.60% | Not available |
| Thailand | 79 | 54.1K | 12.79% | Not available |
| Australia | 69 | 39.5K | 3.18% | 19.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.