TikTok data benchmark
Malaysia Culture & Entertainment + Sports & Outdoors TikTok creator benchmarks
Among 61 eligible public TikTok creator profiles in Malaysia tagged Culture & Entertainment + Sports & Outdoors, the median profile has 5,355 followers, 4.60% engagement, and 16,098 average views.
n=61 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,744 | 5,355 | 18,700 |
| Engagement rate | 1.13% | 4.60% | 19.46% |
| Average views | 3,136 | 16,098 | 169,933 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Culture & Entertainment + Sports & Outdoors in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,047 | 12.9K | 1.16% | 13.8K |
| Japan | 260 | 6.7K | 8.43% | 48.5K |
| Mexico | 141 | 16.8K | 4.39% | 28.2K |
| United Kingdom | 140 | 11.6K | 5.91% | 22.5K |
| Brazil | 112 | 9.2K | 6.54% | 25.3K |
| Spain | 110 | 12.6K | 2.47% | 39.3K |
| Thailand | 87 | 23.4K | 13.56% | 91.6K |
| Philippines | 74 | 6.8K | 2.75% | 22.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.