TikTok data benchmark
Malaysia Health & Wellness TikTok creator benchmarks
Among 46 eligible public TikTok creator profiles in Malaysia tagged Health & Wellness, the median profile has 9,278 followers, 0.54% engagement, and 10,287 average views.
n=46 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,768 | 9,278 | 25,275 |
| Engagement rate | 0.18% | 0.54% | 2.58% |
| Average views | 716 | 10,287 | 54,204 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,590 | 12.5K | 0.24% | 3.3K |
| Spain | 52 | 14.5K | 0.73% | 43.1K |
| South Korea | 48 | 15.3K | 5.27% | 127K |
| United Kingdom | 42 | 10.2K | 4.74% | 35.5K |
| Philippines | 37 | 7.7K | 1.41% | 10.8K |
| Thailand | 35 | 21.9K | 1.16% | 70.6K |
| Japan | 34 | 8.1K | 5.48% | 36.7K |
| Indonesia | 33 | 11.7K | 3.45% | 45.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.