TikTok data benchmark
Indonesia Health & Wellness TikTok creator benchmarks
Among 33 eligible public TikTok creator profiles in Indonesia tagged Health & Wellness, the median profile has 11,700 followers, 3.45% engagement, and 45,277 average views.
n=33 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,572 | 11,700 | 28,400 |
| Engagement rate | 0.94% | 3.45% | 16.72% |
| Average views | 3,524 | 45,277 | 217,806 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,590 | 12.5K | 0.24% | 3.3K |
| Spain | 52 | 14.5K | 0.73% | 43.1K |
| South Korea | 48 | 15.3K | 5.27% | 127K |
| Malaysia | 46 | 9.3K | 0.54% | 10.3K |
| United Kingdom | 42 | 10.2K | 4.74% | 35.5K |
| Philippines | 37 | 7.7K | 1.41% | 10.8K |
| Thailand | 35 | 21.9K | 1.16% | 70.6K |
| Japan | 34 | 8.1K | 5.48% | 36.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.