TikTok data benchmark
Philippines TikTok creator benchmarks
Across 11,417 eligible public TikTok creator profiles in the Philippines, the median profile has 4,654 followers, 1.36% engagement, and 7,957 average views.
n=11,417 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,424 | 4,654 | 15,200 |
| Engagement rate | 0.45% | 1.36% | 6.04% |
| Average views | 665 | 7,957 | 85,940 |
Eligible categories in the Philippines
67 groups currently clear the 30-profile publication floor.
- Beauty & Personal Care + Fashion & Stylen=1,133
- Beauty & Personal Caren=936
- Home & Livingn=389
- Beauty & Personal Care + Home & Livingn=379
- Culture & Entertainment + Fashion & Stylen=379
- Culture & Entertainmentn=345
- Fashion & Style + Home & Livingn=303
- Fashion & Stylen=279
- Beauty & Personal Care + Shoppingn=270
- Fashion & Style + Shoppingn=243
- Culture & Entertainment + Travel & Tourismn=240
- Culture & Entertainment + Relationships & Familyn=228
- Beauty & Personal Care + Fashion & Style + Home & Livingn=214
- Food & Drinkn=178
- Beauty & Personal Care + Health & Wellnessn=133
- Food & Drink + Home & Livingn=126
- Beauty & Personal Care + Culture & Entertainment + Fashion & Stylen=119
- Beauty & Personal Care + Culture & Entertainmentn=114
- Relationships & Familyn=108
- Culture & Entertainment + Idols & Fandomn=105
- Culture & Entertainment + Food & Drinkn=104
- Home & Living + Misc.n=84
- Business & Finance + Education & Learningn=83
- Food & Drink + Travel & Tourismn=76
- Culture & Entertainment + Events & Activitiesn=75
- Culture & Entertainment + Sports & Outdoorsn=74
- Fashion & Style + Travel & Tourismn=74
- Petsn=73
- Food & Drink + Shoppingn=69
- Travel & Tourismn=65
- Beautyn=60
- Culture & Entertainment + Education & Learningn=56
- Lifestylen=56
- Culture & Entertainment + Fashion & Style + Relationships & Familyn=55
- Home & Living + Shoppingn=55
- Beauty & Personal Care + Food & Drinkn=54
- Misc.n=53
- Shoppingn=53
- Fashion & Style + Health & Wellnessn=51
- Sports & Outdoors + Travel & Tourismn=51
- Beauty & Personal Care + Fashion & Style + Food & Drinkn=47
- Beauty & Personal Care + Misc.n=47
- Beauty & Personal Care + Reviews & Recommendationsn=47
- Culture & Entertainment + Religion & Spiritualityn=46
- Fashion & Style + Home & Living + Misc.n=43
- Health & Wellness + Home & Livingn=43
- AI & Technology + Shoppingn=41
- Food & Drink + Relationships & Familyn=41
- Culture & Entertainment + Shoppingn=40
- Food & Drink + Health & Wellnessn=40
- Business & Finance + Reviews & Recommendationsn=39
- Business & Finance + Shoppingn=37
- Gamingn=37
- Health & Wellnessn=37
- Beauty & Personal Care + Food & Drink + Home & Livingn=35
- Beauty + Fashionn=35
- Beauty + Lifestylen=35
- Health & Wellness + Relationships & Familyn=35
- Beauty & Personal Care + Home & Living + Misc.n=34
- Business & Financen=34
- Culture & Entertainment + Food & Drink + Relationships & Familyn=34
- Beauty & Personal Care + Business & Financen=33
- Beauty & Personal Care + Health & Wellness + Home & Livingn=33
- Business & Finance + Home & Livingn=33
- Beauty & Personal Care + Culture & Entertainment + Relationships & Familyn=32
- Culture & Entertainment + Health & Wellnessn=32
- Beauty & Personal Care + Fashion & Style + Shoppingn=31
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.