TikTok data benchmark
TikTok creator benchmarks: Philippines
In the Philippines, the median TikTok creator profile has 15,700 followers, 0.82% engagement, and 10,462 average views. This benchmark covers 6,730 eligible public profiles in Storika's creator dataset, checked November 2, 2026.
n=6,730 distinct creator profiles. Updated November 2, 2026.
Source: Storika's creator dataset. Country describes the profile's recorded location. Figures use the latest stored records, rather than a live platform check. The update date changes when the figures change materially.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,941 | 15,700 | 52,475 |
| Engagement rate | 0.18% | 0.82% | 8.23% |
| Average views | 1,022 | 10,462 | 87,714 |
Eligible categories in the Philippines
38 groups currently clear the 30-profile publication floor. Category counts below use each linked page's own update date.
- Beauty & Personal Care + Fashion & Stylen=600
- Beauty & Personal Caren=492
- Culture & Entertainment + Fashion & Stylen=245
- Culture & Entertainmentn=223
- Fashion & Style + Shoppingn=178
- Beauty & Personal Care + Shoppingn=173
- Home & Livingn=170
- Fashion & Stylen=164
- Beauty & Personal Care + Home & Livingn=162
- Culture & Entertainment + Travel & Tourismn=141
- Culture & Entertainment + Relationships & Familyn=129
- Food & Drinkn=127
- Fashion & Style + Home & Livingn=113
- Beauty & Personal Care + Health & Wellnessn=87
- Culture & Entertainment + Idols & Fandomn=75
- Culture & Entertainment + Food & Drinkn=73
- Beauty & Personal Care + Culture & Entertainment + Fashion & Stylen=66
- Beauty & Personal Care + Fashion & Style + Home & Livingn=66
- Business & Finance + Education & Learningn=66
- Food & Drink + Shoppingn=66
- Beauty & Personal Care + Culture & Entertainmentn=64
- Food & Drink + Travel & Tourismn=60
- Beauty (alternate tag)n=58
- Food & Drink + Home & Livingn=52
- Fashion & Style + Travel & Tourismn=51
- Culture & Entertainment + Sports & Outdoorsn=50
- Culture & Entertainment + Events & Activitiesn=49
- Relationships & Familyn=44
- Travel & Tourismn=43
- Home & Living + Shoppingn=39
- Shoppingn=38
- Culture & Entertainment + Education & Learningn=37
- Fashion & Style + Health & Wellnessn=36
- Beauty & Personal Care + Food & Drinkn=34
- Beauty & Personal Care + Reviews & Recommendationsn=34
- Business & Finance + Reviews & Recommendationsn=32
- Culture & Entertainment + Fashion & Style + Relationships & Familyn=32
- Beauty (alternate tag) + Fashion (alternate tag)n=30
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.