TikTok data benchmark
Russia Fashion & Style + Shopping TikTok creator benchmarks
Among 32 eligible public TikTok creator profiles in Russia tagged Fashion & Style + Shopping, the median profile has 24,150 followers, 0.85% engagement, and 37,978 average views.
n=32 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,160 | 24,150 | 47,600 |
| Engagement rate | 0.25% | 0.85% | 9.53% |
| Average views | 3,524 | 37,978 | 252,239 |
Other categories in Russia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment | 88 | 48.5K | 0.28% | 19.5K |
| Beauty & Personal Care + Fashion & Style | 72 | 25.6K | 2.35% | 26.8K |
| Beauty & Personal Care | 54 | 14.6K | 1.94% | 64.5K |
| Culture & Entertainment + Relationships & Family | 50 | 46.5K | 3.09% | 63.5K |
| Culture & Entertainment + Fashion & Style | 47 | 48K | 4.07% | 127.8K |
| Beauty & Personal Care + Shopping | 41 | 14.9K | 6.10% | 92.5K |
| Culture & Entertainment + Sports & Outdoors | 35 | 46.4K | 2.74% | 31K |
| Gaming | 31 | 47.3K | 0.16% | 11K |
Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,698 | 10K | 0.30% | 3.6K |
| Japan | 429 | 8.5K | 5.23% | 62.3K |
| United Kingdom | 405 | 9.6K | 4.82% | 21.6K |
| Spain | 286 | 12.9K | 1.79% | 24.2K |
| Mexico | 249 | 11.9K | 1.02% | 15K |
| Philippines | 243 | 7.3K | 1.56% | 27.2K |
| South Korea | 228 | 6K | 1.10% | 8.3K |
| Australia | 227 | 12.4K | 3.33% | 27.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.