TikTok data benchmark
Philippines Beauty + Fashion TikTok creator benchmarks
Among 35 eligible public TikTok creator profiles in the Philippines tagged Beauty + Fashion, the median profile has 9,545 followers, 0.64% engagement, and 8,584 average views.
n=35 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,555 | 9,545 | 84,850 |
| Engagement rate | 0.26% | 0.64% | 2.56% |
| Average views | 1,015 | 8,584 | 103,578 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Beauty + Fashion in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 452 | 5.1K | 1.81% | 2.5K |
| Brazil | 151 | 1.3K | 3.52% | 941 |
| Vietnam | 88 | 2.4K | 1.73% | 3.8K |
| Indonesia | 84 | 6.9K | 1.46% | 2.6K |
| South Korea | 61 | 15.1K | 2.85% | 14K |
| Thailand | 55 | 50.2K | 2.51% | 69.1K |
| Spain | 48 | 4.4K | 2.58% | 7.5K |
| United Kingdom | 43 | 3.3K | 3.53% | 2.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.