TikTok data benchmark
South Africa Food & Drink + Home & Living TikTok creator benchmarks
Among 37 eligible public TikTok creator profiles in South Africa tagged Food & Drink + Home & Living, the median profile has 3,130 followers, 2.87% engagement, and 2,919 average views.
n=37 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,354 | 3,130 | 11,700 |
| Engagement rate | 1.26% | 2.87% | 6.63% |
| Average views | 507 | 2,919 | 30,515 |
Other categories in South Africa
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 177 | 4.7K | 4.41% | 4.9K |
| Beauty & Personal Care | 144 | 3.1K | 3.50% | 3.2K |
| Beauty & Personal Care + Home & Living | 101 | 4.1K | 3.76% | 3.3K |
| Fashion & Style + Home & Living | 93 | 3.3K | 3.43% | 1.2K |
| Beauty & Personal Care + Fashion & Style + Home & Living | 69 | 2.6K | 3.62% | 1.9K |
| Home & Living | 59 | 2.4K | 5.37% | 1.6K |
| Fashion & Style | 53 | 3.5K | 6.26% | 6.9K |
| Culture & Entertainment + Fashion & Style | 46 | 13.4K | 3.49% | 12.8K |
Food & Drink + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,993 | 6.2K | 0.67% | 1.6K |
| Philippines | 126 | 2.4K | 1.60% | 6.2K |
| Malaysia | 125 | 3.2K | 1.04% | 1.3K |
| United Kingdom | 102 | 3.6K | 3.27% | 12.3K |
| Indonesia | 98 | 3.4K | 1.23% | 7.2K |
| Brazil | 77 | 4K | 2.00% | 2.5K |
| South Korea | 71 | 7.3K | 2.93% | 5.5K |
| Japan | 57 | 17.8K | 4.01% | 47.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.