TikTok data benchmark
Brazil Beauty & Personal Care + Fashion & Style + Shopping TikTok creator benchmarks
Among 30 eligible public TikTok creator profiles in Brazil tagged Beauty & Personal Care + Fashion & Style + Shopping, the median profile has 6,456 followers, 2.29% engagement, and 15,459 average views.
n=30 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,173 | 6,456 | 11,273 |
| Engagement rate | 0.83% | 2.29% | 5.61% |
| Average views | 1,756 | 15,459 | 191,660 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Beauty & Personal Care + Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,600 | 9.5K | 0.31% | 2.6K |
| Spain | 46 | 10.1K | 1.02% | 4.9K |
| Mexico | 45 | 20.4K | 0.47% | 10.3K |
| South Korea | 41 | 6.4K | 1.02% | 1.4K |
| Philippines | 31 | 5.8K | 0.41% | 837 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.