TikTok data benchmark
Philippines Beauty & Personal Care + Fashion & Style + Shopping TikTok creator benchmarks
Among 31 eligible public TikTok creator profiles in the Philippines tagged Beauty & Personal Care + Fashion & Style + Shopping, the median profile has 5,837 followers, 0.41% engagement, and 837 average views.
n=31 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,591 | 5,837 | 18,650 |
| Engagement rate | 0.21% | 0.41% | 0.98% |
| Average views | 442 | 837 | 24,141 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Beauty & Personal Care + Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,600 | 9.5K | 0.31% | 2.6K |
| Spain | 46 | 10.1K | 1.02% | 4.9K |
| Mexico | 45 | 20.4K | 0.47% | 10.3K |
| South Korea | 41 | 6.4K | 1.02% | 1.4K |
| Brazil | 30 | 6.5K | 2.29% | 15.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.