TikTok data benchmark
TikTok creator benchmarks: Malaysia culture & entertainment + fashion & style
Among 74 eligible public TikTok creator profiles in Malaysia tagged Culture & Entertainment + Fashion & Style, the median profile has 26,600 followers and 1.40% engagement. Average views are not available for this group.
n=74 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,789 | 26,600 | 81,125 |
| Engagement rate | 0.35% | 1.40% | 7.45% |
| Average views | Not available | Not available | Not available |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 269 | 12.6K | 0.28% | 3.7K |
| Beauty & Personal Care + Fashion & Style | 255 | 15.3K | 0.84% | 10.5K |
| Home & Living | 166 | 10.6K | 0.64% | Not available |
| Food & Drink | 130 | 20.9K | 1.59% | 54.1K |
| Beauty & Personal Care + Home & Living | 116 | 11.5K | 0.43% | 3.1K |
| Culture & Entertainment | 89 | 13.3K | 1.16% | Not available |
| Fashion & Style + Shopping | 81 | 12.2K | 0.72% | 16.2K |
| Beauty & Personal Care + Shopping | 78 | 9.7K | 0.27% | 1.9K |
Culture & entertainment + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 6,122 | 22.2K | 0.47% | 6.2K |
| Japan | 685 | 32.4K | 6.29% | 64.6K |
| South Korea | 380 | 36.2K | 2.81% | 35.9K |
| Thailand | 367 | 44.7K | 10.84% | 41.4K |
| Philippines | 245 | 36.8K | 1.77% | 43.6K |
| Mexico | 213 | 24.1K | 1.15% | 10.1K |
| United Kingdom | 162 | 32.3K | 3.71% | 43.1K |
| Brazil | 144 | 28.1K | 2.27% | 17.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.