TikTok data benchmark
TikTok creator benchmarks: Vietnam home & living
Among 37 eligible public TikTok creator profiles in Vietnam tagged Home & Living, the median profile has 7,850 followers and 0.52% engagement. Average views are not available for this group.
n=37 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,269 | 7,850 | 23,400 |
| Engagement rate | 0.13% | 0.52% | 5.76% |
| Average views | Not available | Not available | Not available |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty (alternate tag) | 244 | 24K | 1.24% | 22.7K |
| Beauty & Personal Care + Fashion & Style | 232 | 33.3K | 2.03% | 39.2K |
| Beauty & Personal Care | 179 | 18K | 0.65% | 10.3K |
| Beauty (alternate tag) + Beauty & Personal Care | 137 | 16.1K | 0.79% | 15.7K |
| Culture & Entertainment + Fashion & Style | 135 | 42.2K | 4.16% | 50.6K |
| Fashion & Style + Shopping | 107 | 23.3K | 0.54% | Not available |
| Fashion & Style | 94 | 27.1K | 0.83% | Not available |
| Beauty & Personal Care + Shopping | 91 | 15.7K | 0.54% | Not available |
Home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,620 | 13.2K | 0.51% | 2.4K |
| Philippines | 170 | 14.1K | 0.53% | Not available |
| Malaysia | 166 | 10.6K | 0.64% | Not available |
| Indonesia | 154 | 9.6K | 1.52% | Not available |
| Brazil | 135 | 8.2K | 2.09% | Not available |
| United Kingdom | 117 | 9.6K | 4.61% | Not available |
| South Korea | 60 | 21K | 1.72% | Not available |
| Thailand | 55 | 14K | 22.63% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.