TikTok data benchmark
Brazil Beauty + Beauty & Personal Care TikTok creator benchmarks
Among 75 eligible public TikTok creator profiles in Brazil tagged Beauty + Beauty & Personal Care, the median profile has 3,292 followers, 3.09% engagement, and 5,562 average views.
n=75 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,175 | 3,292 | 14,600 |
| Engagement rate | 1.04% | 3.09% | 11.13% |
| Average views | 551 | 5,562 | 55,870 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Beauty + Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Vietnam | 209 | 5.2K | 2.10% | 15.4K |
| United States | 207 | 6.3K | 0.89% | 2.7K |
| South Korea | 171 | 6.8K | 1.73% | 7.2K |
| Indonesia | 127 | 13.8K | 0.87% | 12.8K |
| Spain | 78 | 6.1K | 3.57% | 29.4K |
| Thailand | 52 | 74.1K | 1.54% | 137K |
| Mexico | 47 | 10.9K | 3.61% | 11.8K |
| Japan | 42 | 18.4K | 1.27% | 49K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.