TikTok data benchmark
Brazil Food & Drink TikTok creator benchmarks
Among 34 eligible public TikTok creator profiles in Brazil tagged Food & Drink, the median profile has 3,735 followers, 1.64% engagement, and 834 average views.
n=34 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,579 | 3,735 | 10,419 |
| Engagement rate | 0.61% | 1.64% | 7.72% |
| Average views | 423 | 834 | 43,521 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,392 | 9.3K | 0.87% | 6.4K |
| Japan | 275 | 11K | 6.37% | 70.5K |
| Malaysia | 187 | 8.1K | 1.99% | 21.6K |
| Philippines | 178 | 7.9K | 3.75% | 49.9K |
| Indonesia | 176 | 10.3K | 3.71% | 114K |
| Thailand | 150 | 24.7K | 9.35% | 159.5K |
| South Korea | 107 | 11.9K | 3.33% | 77.6K |
| Australia | 83 | 6.1K | 7.25% | 45.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.