TikTok data benchmark
TikTok creator benchmarks: Australia food & drink
Among 61 eligible public TikTok creator profiles in Australia tagged Food & Drink, the median profile has 32,200 followers, 2.05% engagement, and 19,995 average views.
n=61 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,223 | 32,200 | 46,800 |
| Engagement rate | 0.48% | 2.05% | 16.74% |
| Average views | 6,110 | 19,995 | 138,271 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 22.6K | 1.09% | 12.1K |
| Fashion & Style + Shopping | 200 | 28.6K | 0.87% | 9.4K |
| Culture & Entertainment + Fashion & Style | 106 | 36K | 0.94% | 5K |
| Culture & Entertainment | 99 | 39.2K | 1.39% | 20.4K |
| Fashion & Style | 87 | 17.4K | 1.24% | 11.6K |
| Culture & Entertainment + Travel & Tourism | 86 | 36.8K | 1.29% | 12K |
| Beauty & Personal Care | 83 | 15K | 0.71% | 12.4K |
| Fashion & Style + Home & Living | 71 | 11.5K | 1.84% | Not available |
Food & drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,313 | 21.9K | 0.38% | 12.5K |
| Japan | 196 | 34.4K | 6.64% | 125.3K |
| Indonesia | 140 | 32K | 5.69% | 69.5K |
| Thailand | 136 | 37.7K | 7.97% | Not available |
| Malaysia | 130 | 20.9K | 1.59% | 54.1K |
| Philippines | 127 | 18.7K | 4.10% | 53.4K |
| South Korea | 83 | 28.1K | 1.83% | 111.9K |
| United Kingdom | 79 | 32.9K | 2.37% | 106.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.