TikTok data benchmark
China Beauty & Personal Care + Health & Wellness TikTok creator benchmarks
Among 36 eligible public TikTok creator profiles in China tagged Beauty & Personal Care + Health & Wellness, the median profile has 6,630 followers, 0.30% engagement, and 6,920 average views.
n=36 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,541 | 6,630 | 22,000 |
| Engagement rate | 0.07% | 0.30% | 2.67% |
| Average views | 534 | 6,920 | 46,747 |
Other categories in China
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 113 | 14.4K | 1.75% | 13K |
| Beauty & Personal Care + Shopping | 77 | 6.2K | 0.14% | 1.4K |
| Fashion & Style + Shopping | 71 | 5.6K | 0.11% | 890 |
| Culture & Entertainment + Fashion & Style | 64 | 17.9K | 2.85% | 18.5K |
| Home & Living + Shopping | 55 | 7.5K | 0.10% | 1.5K |
| Culture & Entertainment + Travel & Tourism | 50 | 9.4K | 1.80% | 11.6K |
| Beauty & Personal Care | 34 | 7.8K | 1.96% | 6.4K |
| Culture & Entertainment | 34 | 33.2K | 4.73% | 63.4K |
Beauty & Personal Care + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,078 | 9.5K | 0.22% | 2.7K |
| South Korea | 173 | 6.5K | 0.61% | 4.7K |
| United Kingdom | 162 | 11K | 1.97% | 20.4K |
| Philippines | 133 | 5.4K | 0.79% | 9K |
| Malaysia | 121 | 4.2K | 0.53% | 6.3K |
| Nigeria | 116 | 3.5K | 1.83% | 5.1K |
| Spain | 109 | 10.2K | 0.37% | 8.3K |
| Thailand | 91 | 14.5K | 2.88% | 62.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.