TikTok data benchmark
Vietnam Beauty & Personal Care + Health & Wellness TikTok creator benchmarks
Among 38 eligible public TikTok creator profiles in Vietnam tagged Beauty & Personal Care + Health & Wellness, the median profile has 13,900 followers, 0.60% engagement, and 5,493 average views.
n=38 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,268 | 13,900 | 24,825 |
| Engagement rate | 0.11% | 0.60% | 1.56% |
| Average views | 1,017 | 5,493 | 47,758 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
Beauty & Personal Care + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,078 | 9.5K | 0.22% | 2.7K |
| South Korea | 173 | 6.5K | 0.61% | 4.7K |
| United Kingdom | 162 | 11K | 1.97% | 20.4K |
| Philippines | 133 | 5.4K | 0.79% | 9K |
| Malaysia | 121 | 4.2K | 0.53% | 6.3K |
| Nigeria | 116 | 3.5K | 1.83% | 5.1K |
| Spain | 109 | 10.2K | 0.37% | 8.3K |
| Thailand | 91 | 14.5K | 2.88% | 62.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.