TikTok data benchmark
TikTok creator benchmarks: Vietnam beauty & personal care + health & wellness
Among 31 eligible public TikTok creator profiles in Vietnam tagged Beauty & Personal Care + Health & Wellness, the median profile has 18,800 followers and 0.37% engagement. Average views are not available for this group.
n=31 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,550 | 18,800 | 26,250 |
| Engagement rate | 0.08% | 0.37% | 0.83% |
| Average views | Not available | Not available | Not available |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty (alternate tag) | 244 | 24K | 1.24% | 22.7K |
| Beauty & Personal Care + Fashion & Style | 232 | 33.3K | 2.03% | 39.2K |
| Beauty & Personal Care | 179 | 18K | 0.65% | 10.3K |
| Beauty (alternate tag) + Beauty & Personal Care | 137 | 16.1K | 0.79% | 15.7K |
| Culture & Entertainment + Fashion & Style | 135 | 42.2K | 4.16% | 50.6K |
| Fashion & Style + Shopping | 107 | 23.3K | 0.54% | Not available |
| Fashion & Style | 94 | 27.1K | 0.83% | Not available |
| Beauty & Personal Care + Shopping | 91 | 15.7K | 0.54% | Not available |
Beauty & personal care + health & wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,722 | 15K | 0.10% | 1.3K |
| United Kingdom | 137 | 19.2K | 1.04% | 13.5K |
| South Korea | 127 | 13.3K | 0.30% | 65.3K |
| Spain | 93 | 19.3K | 0.13% | 7.5K |
| Philippines | 87 | 13.7K | 0.57% | 10.6K |
| Thailand | 82 | 19.8K | 1.69% | Not available |
| Mexico | 70 | 17K | 0.22% | 3.3K |
| Malaysia | 54 | 14.5K | 0.23% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.