TikTok data benchmark
Russia Beauty + Beauty & Personal Care TikTok creator benchmarks
Among 30 eligible public TikTok creator profiles in Russia tagged Beauty + Beauty & Personal Care, the median profile has 11,600 followers, 1.55% engagement, and 39,814 average views.
n=30 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,484 | 11,600 | 31,575 |
| Engagement rate | 0.54% | 1.55% | 3.90% |
| Average views | 3,187 | 39,814 | 182,519 |
Other categories in Russia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment | 88 | 48.5K | 0.28% | 19.5K |
| Beauty & Personal Care + Fashion & Style | 72 | 25.6K | 2.35% | 26.8K |
| Beauty & Personal Care | 54 | 14.6K | 1.94% | 64.5K |
| Culture & Entertainment + Relationships & Family | 50 | 46.5K | 3.09% | 63.5K |
| Culture & Entertainment + Fashion & Style | 47 | 48K | 4.07% | 127.8K |
| Beauty & Personal Care + Shopping | 41 | 14.9K | 6.10% | 92.5K |
| Culture & Entertainment + Sports & Outdoors | 35 | 46.4K | 2.74% | 31K |
| Fashion & Style + Shopping | 32 | 24.2K | 0.85% | 38K |
Beauty + Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Vietnam | 209 | 5.2K | 2.10% | 15.4K |
| United States | 207 | 6.3K | 0.89% | 2.7K |
| South Korea | 171 | 6.8K | 1.73% | 7.2K |
| Indonesia | 127 | 13.8K | 0.87% | 12.8K |
| Spain | 78 | 6.1K | 3.57% | 29.4K |
| Brazil | 75 | 3.3K | 3.09% | 5.6K |
| Thailand | 52 | 74.1K | 1.54% | 137K |
| Mexico | 47 | 10.9K | 3.61% | 11.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.