TikTok data benchmark
Australia Food & Drink + Travel & Tourism TikTok creator benchmarks
Among 43 eligible public TikTok creator profiles in Australia tagged Food & Drink + Travel & Tourism, the median profile has 7,623 followers, 15.78% engagement, and 74,923 average views.
n=43 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,758 | 7,623 | 26,250 |
| Engagement rate | 2.76% | 15.78% | 40.27% |
| Average views | 22,203 | 74,923 | 186,323 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 316 | 5.1K | 2.91% | 11.1K |
| Fashion & Style + Shopping | 227 | 12.4K | 3.33% | 27.7K |
| Beauty & Personal Care | 143 | 4.3K | 2.72% | 12.3K |
| Culture & Entertainment + Fashion & Style | 124 | 17.1K | 3.17% | 42.5K |
| Fashion & Style | 118 | 8.1K | 3.38% | 8.8K |
| Fashion & Style + Home & Living | 116 | 5.7K | 3.10% | 5.5K |
| Culture & Entertainment + Travel & Tourism | 108 | 10.7K | 4.06% | 15.1K |
| Beauty & Personal Care + Home & Living | 96 | 2.5K | 4.86% | 12.4K |
Food & Drink + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 327 | 9.6K | 0.77% | 3.6K |
| Japan | 168 | 7.1K | 6.42% | 54.9K |
| Thailand | 125 | 16.2K | 6.60% | 91.5K |
| Philippines | 76 | 8.5K | 3.13% | 36K |
| Malaysia | 67 | 6.1K | 6.25% | 43.8K |
| Indonesia | 58 | 10.3K | 2.75% | 58.6K |
| United Kingdom | 49 | 5.4K | 11.79% | 24.7K |
| South Korea | 49 | 5.3K | 2.34% | 20.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.