TikTok data benchmark
TikTok creator benchmarks: Australia beauty & personal care + health & wellness
Among 33 eligible public TikTok creator profiles in Australia tagged Beauty & Personal Care + Health & Wellness, the median profile has 26,000 followers and 0.40% engagement. Average views are not available for this group.
n=33 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,900 | 26,000 | 42,400 |
| Engagement rate | 0.07% | 0.40% | 1.39% |
| Average views | Not available | Not available | Not available |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 22.6K | 1.09% | 12.1K |
| Fashion & Style + Shopping | 200 | 28.6K | 0.87% | 9.4K |
| Culture & Entertainment + Fashion & Style | 106 | 36K | 0.94% | 5K |
| Culture & Entertainment | 99 | 39.2K | 1.39% | 20.4K |
| Fashion & Style | 87 | 17.4K | 1.24% | 11.6K |
| Culture & Entertainment + Travel & Tourism | 86 | 36.8K | 1.29% | 12K |
| Beauty & Personal Care | 83 | 15K | 0.71% | 12.4K |
| Fashion & Style + Home & Living | 71 | 11.5K | 1.84% | Not available |
Beauty & personal care + health & wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,722 | 15K | 0.10% | 1.3K |
| United Kingdom | 137 | 19.2K | 1.04% | 13.5K |
| South Korea | 127 | 13.3K | 0.30% | 65.3K |
| Spain | 93 | 19.3K | 0.13% | 7.5K |
| Philippines | 87 | 13.7K | 0.57% | 10.6K |
| Thailand | 82 | 19.8K | 1.69% | Not available |
| Mexico | 70 | 17K | 0.22% | 3.3K |
| Malaysia | 54 | 14.5K | 0.23% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.