TikTok data benchmark
India Beauty & Personal Care + Culture & Entertainment + Fashion & Style TikTok creator benchmarks
Among 30 eligible public TikTok creator profiles in India tagged Beauty & Personal Care + Culture & Entertainment + Fashion & Style, the median profile has 7,754 followers, 1.59% engagement, and 853 average views.
n=30 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,263 | 7,754 | 21,475 |
| Engagement rate | 0.63% | 1.59% | 3.07% |
| Average views | 427 | 853 | 29,063 |
Other categories in India
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 209 | 4.6K | 2.80% | 2.2K |
| Culture & Entertainment + Fashion & Style | 109 | 9.8K | 2.73% | 2.3K |
| Fashion & Style + Home & Living | 92 | 1.9K | 4.26% | 608 |
| Beauty & Personal Care | 87 | 8.3K | 4.40% | 14.5K |
| Beauty & Personal Care + Shopping | 66 | 10.1K | 0.44% | 569 |
| Home & Living | 60 | 1.6K | 5.24% | 651 |
| Fashion & Style + Shopping | 58 | 7.9K | 0.79% | 937 |
| Culture & Entertainment + Relationships & Family | 57 | 10.5K | 1.14% | 3.3K |
Beauty & Personal Care + Culture & Entertainment + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,901 | 11.8K | 0.64% | 3.2K |
| Philippines | 119 | 5.2K | 0.93% | 5.1K |
| Japan | 116 | 15.8K | 5.01% | 34.3K |
| Mexico | 90 | 14.9K | 0.87% | 5.2K |
| Thailand | 81 | 27.6K | 6.97% | 86.7K |
| South Korea | 77 | 15.7K | 2.39% | 16.4K |
| Brazil | 63 | 6.4K | 2.59% | 3.6K |
| United Kingdom | 59 | 12.5K | 4.94% | 14.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.